I come from a long line of extreme recyclers and we were all dismayed at the incongruity of their brand. We were surrounded by messages about the importance of the Earth, yet their actions were contradicting that. I thought about all the money they spent to install elaborate displays in the Observatory but failed to invest a small sum more to put into practice what they are preaching. At the very least, they could have sold water in paper containers and made a point with the novelty of them.
Never doubt that people notice the small things and take to heart more of what you do than what you say.
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