#1032 misperception

At the closing of my house in West Virginia, the young mother who was buying it seemed very anxious.  I tried to reassure her and reiterated that the house had great charm.  "Oh, it's not the house," she said.  "Your dogs were home when we viewed it and my young son thinks that they will still be there," she said.  "He can't wait to move in and play with the puppies!"

While we may think we are more rational than a small lad, we often make assumptions in the same way.  We transfer traits from one product to another or assume that characteristics associated with a purchase will continue:  buying a certain brand of clothing will make us seem fashionable.  A cowboy hat will instill us with Southern magnetism.  A certain car will help us be perceived as young and cool.  A select address will infer success.

The puppies don't always come with the house.  Keep that in mind as you evaluate what you are really buying.

-- beth triplett
leadershipdots.blogspot.com

@leadershipdots
leadershipdots@gmail.com