Not so with TripIt. Their post-install page listed the new features and the button said "Brilliant". Sure, it's a minor and subliminal thing, but nonetheless, you are acknowledging that the upgrade you just did was a good one.
Why don't more of us utilize routine functions to set ourselves apart and be memorable? The next time you are doing a form or implementing a process, try to be 'brilliant' instead of just 'ok'.
-- beth triplett