Don't you wish that your service was as reliable? That every time a customer came to your door, they were guaranteed to receive a "treat" instead of a "trick", and that you could throw in the equivalent of a full-sized bar to really get a "wow" response.
What can you do to make your customer experience as fool-proof as the children will experience tonight? Use Halloween as your image -- even though your customers are everything from princesses to pirates, you greet them all with smiles and treats. You wouldn't think of giving that witch a growl and a prune -- even though she is asking for something for free.
Every time your customers initiate a transaction, they are essentially saying "trick or treat". Take steps to ensure that what lands in their bag is as reliable as you will be tonight.
-- beth triplett