#136 set the table

One of my skill sets involves the ability to simplify a complex issue and make it understandable to a group.  This has spawned a whole new lexicon (see #130), but it does facilitate conversations and meetings when people can actually grasp the nuances of a topic.

As an example, at one meeting the marketing staff was debating over a logo usage policy and trying to determine when and where each of our university identities could be used.  We have the official university seal, the primary graphic identifier, the athletics logo and the mascot.  The academic affairs department wanted to have shirts embroidered with the seal or and the security staff requested patches with the athletics logo.  What was acceptable?

Here is how I described it:

> The seal is like china, and it should only be used for formal occasions.
> The primary identity is like Corelle dinnerware and should be used everyday and for most things.
> The athletics logo is for athletics.
> The mascot is for athletics and for other informal uses.  It is analogous to a paper plate.

So, should the shirts have a logo?  No.  Shirts are not formal use.
Should the security patches feature the athletics insignia.  No.  It is for athletics.
Etc.

The point I am trying to make has nothing to do with our logo policy, but the use of the metaphors to describe it.  Not everything has to be lofty.  If you are able to frame complicated things in everyday language, you'll increase understanding and decrease the need for further clarifications down the road.  

-- beth triplett
leadershipdots.blogspot.com
@leadershipdots
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