The same phenomenon happened yesterday with the end of Daylight Savings Time. While I hate to see the daylight lessen, it was glorious having that extra hour of time. Like with my paycheck, I know that it is all calculated in the grand scheme of things and isn't really a true bonus, but it felt like it.
I think most people are like me and revel in having an "extra" beyond the normal allocations or expectations. Whether it is time, money or goodies on Clinique Bonus Day, people like receiving more than to which they are accustomed.
How can you delight your customers with something more than they were anticipating? Even a little extra can make a big difference in how people feel about you.
-- beth triplett
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