Milt and Edie’s drycleaners is a place like no other. They are open 24/7/365 and offer alterations during all those hours – at no extra charge! There is free popcorn and coffee (always), sometimes supplemented with free hot dogs or cookies. You can eat your treats by the fish pond outside where the sign proclaims: “If we were any more environmentally friendly, we’d be beating your clothes on a rock.”
Milt and Edie’s provides free cardboard caddies for hangar recycling, bins to donate old clothes and free shirt collar stays and buttons on a lapel pin to use in emergencies. As a new customer, we received a gift bag with a lint roller, nail file, notepad, coupons, and more. I walked out of there with more branded materials than I have for my own company!
The place is so busy that at night they have a security guard directing traffic in the parking lot. When you walk in there are six counters to serve you, all awash in their distinctive hot pink.
Milt and Edie’s has been in business for over 70 years. When it was founded it was certainly not common to offer this level of service or to create such a distinctive environment, but perhaps their foresight is what has sustained them for three-fourths of a century.
If Milt and Edie can make a memorable experience at a dry cleaning and tailoring business, think of the possibilities that exist in your organization. How can you go the extra mile to deliver the seemingly impossible for your clients and clean up on your competition?
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