A recent webinar about non-profit overhead attracted nearly 1000 participants. The CEO* of the sponsoring organization opened the program with a pitch about the importance of this topic in the non-profit world.
"I know I am speaking to the choir," he said. "But sometimes it is valuable to speak to the choir to align messages."
I couldn't agree more. Often we focus all of our communication efforts on the external audience while neglecting to provide our internal ambassadors with information. Regrettably, it is common for people to learn something about their organization from reading about it in the news or hearing it from someone else. We fail to equip those closest to us with resources and understanding that could pay exponential benefits as it is shared.
Take a moment to review what you have been preaching to your choir recently. If there aren't sheets of shared music, who knows what tune they are singing about you.
*Jacob Harold, President and CEO of GuideStar on Conversation #3: How nonprofit practitioners are helping evolve the nonprofit conversation, March 23, 2017.