Often we know a problem exists, but leave it to others to do something about it. One grocery store in Green Bay took a different approach to the problem of pet owners leaving their pooches in the car on hot days. Instead of just hoping that they wouldn’t do it, or they wouldn’t do it for a long enough period to be harmful, Festival Foods created a Pup Spot outside several of their stores.
The Pup Spot provides a convenient and safe place for customers to get their dog out of the hot car while they run in for a few items. It is free, shaded, provides water and a locked crate for customers’ pets. I wish more establishments would provide this option.
When you think of serving your customers, how broadly do you consider their needs? It is one thing for Festival Foods to keep the desired products in stock, but quite another for them to take into account what would make the shopping experience better for their clientele.
Providing good service is meeting the customers’ stated needs. Providing exceptional service requires you to go beyond the obvious to deliver what they need, but don’t state. What is the Pup Spot equivalent for your organization?
How does this dot connect with you? Leave a comment and share your observations with others.
Thanks Amy!
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