leadership dot #1989: selfie

One innovator combined two concepts together for their new business idea: a) people don’t like the stilted nature of having a professional photo taken and b) people are very willing to take selfies, and in fact, the younger generation is actually pretty good at doing so.

As a result, we now have the Iris Booth, a kiosk where you can take a professional headshot on your own. The booth is an automated photo studio, with LED lighting, retouching/editing options and a high- end camera. What is even better is that you receive six options and one high-resolution download for $20!

As someone who just had new professional shots taken, I can tell you that the price is a bargain, and I think they are on to something by allowing people to take their own shots. I always feel stilted when someone else is taking my photo, so, while I like how my pro photos turned out, I wonder what they would have looked like if it were just me in the booth.

If you travel through the right airport that has an Iris booth, you no longer have to have amateur-looking pictures as your profile photo or professional headshot. Iris allows you to go far beyond “just a selfie”; you can whiten teeth, remove blemishes and soften skin – editing one pose in the booth, or for a mere $5, to do all six later.

The world is becoming much more visual, and quality always matters. Iris Booth saw a need and met it in an innovative way, and did so at a very affordable price. How can you capitalize on access to professional-quality photography for yourself, your team or your organization? It’s time to say “Cheese!”

Thanks, Tracy!