Saturday, December 2, 2017

leadership dot #2010: resourceful

If you lived on a remote island in the North Atlantic, chances are that you would need to be resourceful and to develop some hearty problem-solving skills. Such was the case with the people in the Faroe Islands, a rugged country located between Norway and Island. This small country involved their sheep (which outnumber the people!) in order to get their beautiful landscapes on Google Maps in order to draw the attention of tourists.

Frustrated by their attempts to be included in Google’s Street View option, Faroe tourist board members strapped 360-degree cameras to the backs of sheep to record the views. And it worked – Google now includes them and the number of visitors has increased since the project’s successful end.

Now the tourist bureau has moved on to addressing language barriers of these visitors – pushing to be included in Google Translate, but creating their own “Faroe Islands Translate” until that happens.

Many people would throw up their hands and claim that it was impossible for a tiny entity to influence a giant like Google, but these islanders proved otherwise. They sought alternative solutions and did much of the work themselves. If you really want something badly enough, there Is probably a way to make some version of it happen.

Read the full story here.

Thanks, Meg!



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