leadership dot #2012: entire

As Amazon extends its reach into more and more of the buying experience, now they offer delivery inside your home. With the handy new Amazon Key, you can install a device that allows Amazon to control access to your front door lock, allowing drivers to put packages inside your home.

Amazon Key is only offered in select cities, but I don’t think I would be comfortable with this if it were to become an option for me. It’s bad enough when hackers access your social security number and financial data – I don’t need them having my front door code as well. But for some who live in higher crime areas or purchase items that shouldn’t be left out in the elements, maybe this is the solution they need.

But step back from the specific product to look at the overarching element of this – Amazon is intentionally involved in everything from the “Ask Alexa” initial ordering to delivery inside your front door. They don’t put things away in your cupboards – yet – but they have succeeded in monetizing each other aspect of the purchase – how you order, what is available for you to buy, the speed of your shipping and now in-home delivery.

What lessons can your organization take from this A to Z (pun intended) approach? Maybe you are limiting yourself to only one aspect of the entire acquisition chain when incorporating other elements could be the key to your success.