A colleague's day care center now offers families the option to pre-order fresh take-and-bake casseroles from the local restaurant. They put in an order on Tuesday and on Thursday night pick up the pizza casserole or Mexican lasagna along with their kids. What a perfect idea for busy families. Some families ordered multiple meals and found themselves all set for the weekend. It is billed directly to their day care account, so no messing with money or the incessant "what's for dinner?" question.
It works well for the eatery as it creates a new market on the other side of town, and exposes them to working families who are more likely to partake in fresh to-go meal options. It works for the center as they receive a percentage of the orders.
Another delightful idea with this was the "tasting" night held at the day care center. The restaurant served up samples of many of their dishes so that Moms could see if their children would like specific entrees. It's hard to imagine that the Tater Tot Casserole wouldn't be a hit, but you could test out the stuffed shells Florentine, Santa Fe chicken or Teriyaki Salmon.
What's the next step for the day care? They are across the way from a dry cleaners -- could they work out a delivery service so it eliminated one more errand to run. Could they add a cooler with a few convenience store basics to save an extra trip for milk? Maybe they could add Doggie Daycare in addition to their children sitting services?
Kudos to these two businesses for working out a partnership that benefits all parties. Think of the other places your clients are going and the money they are spending elsewhere. Can you find ways to collaborate with these other vendors to benefit everyone? Saving people time is a great loyalty builder.
-- beth triplett
leadershipdots.blogspot.com
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com
leadershipdots@gmail.com
No comments:
Post a Comment