Kmart is not usually my destination of choice, but I may have to stop by, simply because they have brought back the Blue Light Special. For those of you too young to know about this, from 1965-1991, Kmart had a flashing blue light that was placed at various locations in the store. At random times, the public address system would alert you: "Attention Kmart shoppers..." and then list a special sale only at the Blue Light for the next 10 minutes or so. It was a frenzy to get there and have your item marked down to the special rate.
Management apparently thought the Blue Light ran its course and ended it, but now it is back in an attempt to resurrect the lagging chain. The Blue Light may be too little too late, but it does provide a thought for you to ponder.
Is there an iconic symbol from your past that you could re-purpose for use again today? Everything retro seems to be popular; perhaps you could utilize an older logo or provide a throwback look on one of your publications. Maybe you have some vintage materials lingering in your archives that could be brought out for a new display. Or perhaps you have an older event or activity that could be done again.
Everything old is new again. What is the equivalent of your Blue Light Special waiting to return?
-- beth triplett
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Source: Kmart resurrects Blue Light Special by Suzette Parmley for The Philadelphia Inquirer in the Telegraph Herald, November 29, 2015, p. 2D.
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