#1247 masked

So what will you be for trick-or-treating or Halloween partying tonight?

If you want to be like everyone else, here are the three costumes predicted to be most popular:
> Donald Trump
> Left Shark (from the Katy Perry video)
> Jon Snow (Game of Thrones)

What happened to Spiderman and princesses?  

Apparently Halloween is appealing to a much older demographic as time goes on.  In 1993, the most popular costumes were Teenage Mutant Ninja Turtles and Barney the Dinosaur.  In 1997, it was Batman and Catwoman.  In 2004, Spongebob Squarepants was the favorite.  Even last year, Elsa and Olaf from Frozen were seen on more doorsteps.  But this year, the adult themes rule.

Whether it is costumes, music genres, technology use or food preferences, themes change.  You need to make a conscious effort to stay abreast of how your demographic is shifting and what is popular for them today.  

Don't get scared by something that jumps out at you in the night because you weren't paying attention.  There are lots of tricks on how to provide treats to your audience.

-- beth triplett
leadershipdots.blogspot.com

@leadershipdots
leadershipdots@gmail.com

Thanks to Megan for sharing the costume history in her nugget!