At a recent conference, one of the organizers was masterful at addressing the attendees by name. She was able to greet people with their name, and seemed to always remember those she just met. It was impressive.
When someone commented on her skill, she replied: "Remembering someone's name has exponential ROI (return on investment). It's worth the effort to take the time to do it."
She is so right. Greeting people by their name adds an extra level of care to any service interaction. How can you take the time to embed key names into your memory and to use them as often as you are able?