#274 making meaning

One of the most important traits of marketers in this era is the ability to make connections and tell stories.  In fact, the theme of this blog is an attempt to connect the dots between everyday happenings in life and the organizational lessons these events inspire.

A brilliant example of marketing that makes meaningful connections between giving and the impact of the gift is the Pennies for Life Microloan campaign (that, like yesterday's blog, was given to me by my sister).  

Spend a minute and a half to watch this:  http://youtu.be/VS3ThxPrlVo

Most of us do not have the technological wizardry necessary to replicate this campaign, but hopefully you can take lessons from its intent.  How can you make connections to the big picture by connecting the little dots that contribute to it?  How can you make meaning and foster stewardship with any giving request that you make, whether it be for money from strangers or employee commitment from those closest to you?

Pennies do add up to fund significant change.  Little steps to lead down great paths.  Dots do connect to make meaning.  Keep that in mind when the road ahead seems daunting.

-- beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com