#310 futile

Educator Rick Stephens once said: "Facts are sometimes like a ping pong ball bouncing off a bowling pin -- you need to find other ways for them to be absorbed." 

At times, people attempt to make persuasive arguments by reciting a list of logical arguments and facts.  In reality, the objection may be much more emotional and so the factual information doesn't change the person's opinion.  It bounces off their brain with the same resilience as the quote above.

To make your message sink in, you need to utilize a variety of communication methods to reach people.  Stories, emotional appeals, personal linkages and listening are all techniques that go further than a rapid recitation of logic.  

The numbers may be on your side, but if they aren't heard, it is as futile as tossing the ping pong balls.  Consider that a even whole bushel of balls would rarely tip over a bowling pin in your direction.

-- beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com