For the longest time, I wondered what that meant but did not have the courage to ask. It was positioned in such a way that it obviously was meant as a reminder to himself, much like the way the W W J D bracelets signaled their wearers to be cognizant of What Would Jesus Do in life's situations.
Finally we developed a comfort level with each other where I was brave enough to inquire. The answer: So What Who Cares.
SWWC signified that he had to do what was right for the organization, and it did not matter if a special interest was upset by the decision. SWWC could pose as a question as to whether a decision was relevant and created an impact -- who would benefit from the action and were they the group that should matter. SWWC kept him away from the petty issues since no one cared about their outcome.
It is a simple mantra, but one that may help you tune out the noise to remain focused on what matters. Whether on a plaque or on a bracelet, the omnipresent reminders can keep you centered and on course.
-- beth triplett
leadershipdots.blogspot.com
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@leadershipdots
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