Thursday, May 22, 2014

#720 adaptation

The web has brought a world of information to our fingertips.  With a few taps, you can have access to almost anything.  This was great in the beginning, only now there is so much information and so many sites that a few taps here and a few clicks there can devour hours if you are really searching for something.

Thus the trend of consolidation -- a whole new range of sites and apps that bring together a variety of websites in a single category.  

One of the newest examples is Overstock.com -- first known for household good products and apparel, they have now launched a site to bring together a national pet adoption agency.  Why search at the Humane Societies in your area when one stop will lead you to thousands of animals available for your love:  https://www.youtube.com/watch?v=Kj13_kqTU9g

Why go all around town looking for the right school supplies?  Amazon modified their wish list technology and now encourages teachers to share their back-to-school lists on their website, making it easy for parents to complete their supply shopping in just a few clicks.  

Kayak is an app that consolidates information for travel alerts, bookings, trip trackings and even packing lists all in one place instead of requiring travelers to have separate apps for each.

These are all examples of businesses who took one technology and applied it in other areas.  What resource does your organization have that could be applied in new ways -- even very different ways like Overstock's involvement with pets.  Think broadly of how to adapt your resources to provide a new service or to bring information about similar services together under your search engine.

-- beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com

Thanks Amy for the Overstock info!

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