My friend bought the bottle of chardonnay simply because the name intrigued her. (Later she discovered that it is actually very good!). I was looking at the bottle and the label tells the story of Gretta, the famous Wild Pig:
"The shrewd and sneaky swine that descends from the Cevennes mountains to pillage the finest grapes of our vineyards! Such a smart and gluttonous pig deserved a special cuvee in her honor, a way for us to remind her: "You didn't get all the best grapes!".
It directed me to learn more about the Gretta story on www.wildpigwines.com
There I read about their "piglosophy", took a quiz to discover "what kind of wild pig wine are you?" and could download screensavers and wallpaper.
Pigs and wines aren't usually associated with each other, but this combination works. Take some lessons from Wild Pig:
-- turn a nemesis or distraction into a positive as they did with Gretta
-- inject some levity and even quirkiness into your branding
-- and be sure to share your story to give your brand a personality that extends far beyond the literal product.
Cheers!
-- beth triplett
leadershipdots.blogspot.com
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com
leadershipdots@gmail.com
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