#709 boxcar branding

A train passed by that was full of gang graffiti.  It seems that gangs are attracted to railroad cars -- I guess because they're there, often unattended, big and available -- but it seems like such a low-tech way to get your brand out.

That's what gang symbols are really, a unique kind of brand and trademark, complete with color identity and visual standards.  They are a quick identifier of the gang, their territory and their message.

I certainly don't recommend plastering your brand with spray paint on railroad cars, but you can take a lesson from those who do.  Having a identity that means more than the name of your product -- something that symbolizes who you are and engenders pride for those who wear it -- that is something you can strive for in your organization, too.  You shouldn't shed blood for your "gang", but having loyalty run in the blood of your members is a good goal.

-- beth triplett
leadershipdots.blogspot.com

@leadershipdots
leadershipdots@gmail.com