Thursday, July 11, 2013

#405 numbers

Today is 7-11, and those of you fortunate enough to be in cities with 7-Eleven convenience stores can stop in for a free 7.11oz Slurpee.  It is the company's way of celebrating "their" day.

Other businesses have done promotions centered around the date or numbers that are significant to them.  A local hardware store just offered veterans a 7.4% discount on the Fourth of July.  Countless businesses ran sales last year on 12.12.12.  Radio station 102.9 gives away backpacks with $102.09 to commemorate the beginning of school.  An eyeglass company gave discounts on your birthday equal to your age.  You get the idea.

Think about how your organization could utilize numbers for a fun promotional event or for a morale booster.  Could you be open 5-9am instead of 9-5 on May 9 (5-9)?  Could your invitation use your address as the time for the event to begin (start at 9:37 for a reception at 937 Main Street)?  Or how about offering a product on sale using your address ($2.01 sandwiches at 201 Central Street  on Feb. 1)?

There are countless ways that you can incorporate numbers for their literal meaning instead of their calculation value.  Look around your organization and see if there are any number combinations of special significance.  Get creative with your times and dates for special events.  A little intentionality in this area can really add up!

-- beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com

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