Unless you are living under a rock, you know that the Royal Baby was born yesterday. I am sure that some are amazed at how many people in the United States care about such an event, but based upon the buzz created on social media, many do.
One good thing about babies is that marketers have nine months to prepare. Instead of ignoring the royal birth and pretending that it has no relevance in the States, several national advertisers have capitalized on the event to get an ad in front of their viewers.
Some of the best may be found at popwatch.ew.com/2013/07/22/royal-baby-best-tweets/ If you scroll down, you'll see ads that were designed especially for this event from Playdough, Charmin, Oreo, Pampers, Burger King, Pizza Hut and many more.
Examples: @Burger King: For all of you asking about the #RoyalBabyBoy, as far as we know, there's no relation.
Or:
Prepare the royal bottle service!
This strategy is similar to the one I advocated on Blog #405 (7-11-13) where you use the date to capitalize on a special day or to gain transference of the warm feelings about one event to your promotion.
You missed the opportunity to tie into this piece of breaking news. Think ahead now as to how you can take advantage of the next water cooler topic to link your product to the buzz.
-- beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com
(and thanks to Emily for sharing the site)
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