> The new one had a font that was designed to look hand-drawn. I am sure that when printing and graphic design first became accessible, everyone was excited to have labeling on products that was not hand-drawn. But now that there are fonts-a-plenty, apparently trying not to look like a professional font is more appealing, or at least seen as more eye-catching.
> The front of the bottle reads: "No calories, fat or gluten." I doubt that mustard has contained any of those elements since its inception over a century ago, but it is a sign of the times that the product manager felt compelled to list them explicitly for consumers to see.
Does your organization have features that are akin to "no gluten" -- things that have been part of your makeup and offerings since you began -- but now may need to be highlighted for others? Is there something that you just assume that people know when maybe they don't? [We had an example of that yesterday when we realized our STEM workshop flyer failed to mention that it is, was, and always has been free registration.]
Pretend that you are designing a new label for your organization and take the opportunity to question whether it needs to have some updated content.
-- beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com
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