When I visited the National Czech Museum* a few weeks ago, one of the interactive displays for children had a simple suitcase and a mock bedroom. Visitors were asked to imagine that they were leaving their home forever and could only take one suitcase to hold all their belongings. They were prompted to consider: "What would you bring? Would you bring things that are practical and valuable, or personal and sentimental? WIll you bring something you can sell, something you might need, or something that is special?"
How times have changed. Now students just moving onto a college campus take all of the above. Vans and SUVs are loaded to the ceilings. Students come in multiple cars or with trailers. And most of it involves items other than clothes!
In selected cities, Target is hosting after hours rallies specifically for college students. They ran an online campaign, showing a decorated dorm room at Bullseye University where students were able to point and click on the items they wanted. Target is putting glass enclosed rooms on five campuses to showcase their college dorm products. Students now come to college with enough accessories to outfit a small apartment.
College is expensive enough without the unnecessary pressure to "decorate" a dorm room with anything beyond posters stuck to the wall with sticky putty. Encourage your students to learn their first lesson in college by ignoring the peer pressure to be a mini-Martha Stewart. Think about what could fit into a steamer trunk and suitcase and leave the rest at home.
-- beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com
*See Blogs #444 & 445
Source: www.business.time.com/2013/07/24
Target's Online Video Campaign to Turn College Kids into Lifelong Paying Customers by Brad Tuttle
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