Friday, August 30, 2013

#455 princess grapes

I was at the grocery store this week and picked up a bag of green grapes.  Much to my surprise, these were Disney Princess Grapes, complete with the Disney logo and picture of a princess outside her castle!  What?!

I wondered: Is the newest celebrity spokesperson a Disney princess?  Did the grower need to pay Disney to endorse their product so they would sell more grapes or did Disney seek out grapes as a wholesome product to associate with?  Is this the only way to get real-life little princesses to eat their fruits instead of candy?

Then I saw on the back:  Disney Magic of Healthy Living*.  Disney is "partnering with parents to inspire kids to lead healthier lifestyles".  The Magic of Healthy Living is a company-wide initiative in collaboration with First Lady Michelle Obama and will "associate Disney brands and characters with a more nutritionally balanced range of foods."  

Examples of their initiatives include healthy lifestyle themes in Disney programming, healthier food options in Disney parks, and a "growing portfolio of better for you Disney-branded foods at grocery retailers."

Once I understood it, the Disney/healthy living connection makes sense.  What partnership could make sense for your organization?  Think of how you can use your reputation, clout and brand to advance a cause that is near and dear to you.

-- beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com

See:  Disney.com/healthyfun


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