I wondered: Is the newest celebrity spokesperson a Disney princess? Did the grower need to pay Disney to endorse their product so they would sell more grapes or did Disney seek out grapes as a wholesome product to associate with? Is this the only way to get real-life little princesses to eat their fruits instead of candy?
Then I saw on the back: Disney Magic of Healthy Living*. Disney is "partnering with parents to inspire kids to lead healthier lifestyles". The Magic of Healthy Living is a company-wide initiative in collaboration with First Lady Michelle Obama and will "associate Disney brands and characters with a more nutritionally balanced range of foods."
Examples of their initiatives include healthy lifestyle themes in Disney programming, healthier food options in Disney parks, and a "growing portfolio of better for you Disney-branded foods at grocery retailers."
Once I understood it, the Disney/healthy living connection makes sense. What partnership could make sense for your organization? Think of how you can use your reputation, clout and brand to advance a cause that is near and dear to you.
-- beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com
See: Disney.com/healthyfun
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