They have just started their work and are in the initial stages of encouraging brave tenants to join them. A new sidewalk and beautification program is underway:
And they have an incredibly clever advertising firm with signs and billboards such as:
> Visit beforeidie.cc
> Turning the lights back on
> Bad time to be a cobweb!
> On your Market, get set...
> Teach an old building new tricks
But Montgomery will need more than catchy slogans to motivate people to dream this big. They need strong leaders with a compelling story before many will invest here:
The work of the Montgomery Market District is possible, perhaps backed by believers and funders in the RSA. It will take a decade to truly transform the city, but people are actively starting that task today.
How are you as a leader helping your people see what their organization could be like for the next generation instead of just for the next quarter?
--- beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com
leadershipdots@gmail.com
See MontgomeryMarketDistrict.com
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