Sunday, July 15, 2012

#44 mismatch

When they were first built, airports were marvels of modern travel -- tributes to the cutting-edge transportation they served.  I recently spent some time at O'Hare and was struck as to how behind-the-times the facility has become.

-- Why do airlines still use dot-matrix printers to generate pages and pages of the passenger manifestos?  Do you know anyone else who still has to rip the perforations off the side of the page?  Can't they send the information via an iPad?

-- Why haven't airports added in new power sources to charge all the electronics people carry with them?  Travelers were seated on the floor surrounding all the support pillars -- the only place in waiting areas where free outlets are accessible.

-- Why haven't airports figured out that there is revenue to be made from people waiting on the outside of the security gate?  There are minimal seating areas and a dearth of restaurants/stores where people in the airport wait for arrivals.  It doesn't make sense that nearly half of those in the facility are unable to access the retail establishments and spend their money.

Just because your facility was a showcase when it was built doesn't mean that it won't entropy.  Look at your place from a visitor perspective and see what impressions you are making.  Does your building match your brand? 

-- beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com

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