At a staff meeting last week, we spent some time brainstorming how to promote the new lacrosse program that we are adding to our athletics offerings. I had given this assignment in advance, since I suspected that people knew very little about the sport and would just stare at me in the meeting if I did not give proper warning.
And do their homework they did. We had people share links of videos of how the game is played; they had terminology dictionaries so we could "talk lacrosse", and they researched on line (of course!) I talked to a colleague who coaches club lacrosse; others referred to their high school where it was played; others investigated the local club sport and still others related lessons we learned when we added bowling as a collegiate sport that could apply to promoting lacrosse.
We came up with a pretty decent list to get us started, and, as it is with most cases, once our minds got focused on the topic, other things keep popping up that we can add to it.
Don't shy away from working on projects or topics about which you have absolutely no idea how to contribute. Often the best perspective is one that comes from the outside and can add new connections to the mix.
-- beth triplett
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