#457 reframing the issue

A lot of people talk about being bold, but only a few actually act that way.  Below is a video clip of an audacious public relations campaign, and the power of public relations to change the message.  I think it's worth your three minutes to watch it:

https://www.youtube.com/watch?v=nw3zNNO5gX0#at=14

How can you take lessons from this approach to reframe the issue on something that is real in your world?  Is there a way for you to highlight the positives, or show the cost of not doing something rather than rehashing the points in the same context?  Can you illustrate a new perspective to drive home your message?

Instead of going point/counterpoint, sometimes you need to shake up the arguments.  Even if you don't do it in as risky of way as Troy, Michigan, learn from the essence of their strategy and infuse a new view into the debate.

-- beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com

Thanks to Mike Cyze for sharing this clip from Rich Bagin at the National School Public Relations Association