I admire those who can capture the essence of the meaning in just a few short words. Because of my donation to our new science building, I am able to have an engraved brick of 5 lines, 14 characters each. Just putting my name on it seemed too boring, but I am still hard pressed to come up with something appropriate ("If you build it, they will come" didn't seem quite right!) A friend searched Google for science quotes and found several that were appropriate ("Science is a way of thinking much more than it is a body of knowledge" Carl Sagan), but alas, not pithy enough.
If your organization wanted to communicate its mission, what could represent it on a t-shirt or a brick? Would your personal mantra be appropriate and pithy enough for these venues? Challenge your brain to think about how you could capture the meaning of your big picture in a small size.
-- beth triplett
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