#564 idle eyes

One of my favorite fast food promotions was a few years ago at Culver's.  On their tray liners they had the outline of a large french fry.  If you received an actual fry with your order that was longer than their drawing, you won a free cup of custard.  It was simple and fun.  

Apparently the legacy of the large fry lives on.  Over the weekend, I was reading their french fry bag and learned that the longest Culver's fry measured 8.25 inches and sold for $250 in a charity fundraiser.

Invariably, your clients will have some down time while on site at your organization.  How can you capitalize on this and give them something entertaining (yet informative) to read?  Culver's uses tray liners, cups, table tents and even french fry bags to assure me of their quality.  

Does your waiting room contain more than just past issues of magazines?  Have you been intentional about the messages you are sharing about your organization while people wait?  Have you infused your brand in hallways, parking lots, lobbies and where lines form?

If you think about how many breakfast cereal boxes you have read, you'll know that no one is a more interested reader than someone who is waiting.

-- beth triplett
leadershipdots.blogspot.com

@leadershipdots
leadershipdots@gmail.com