#585 Likeable Me

I watched both of the Despicable Me movies again over the weekend, and by seeing them in such close proximity it was easier to notice the differences between them.  

Two key distinctions:
1) The Minions have a much more prominent role in DM2, and are even the solo stars of three mini-movies that are included as bonus features.  They have a fairly minor role in the original film, and it seems to have been a surprise to the producers that they would be so popular. 

2) In the second film, there really is nothing despicable about Gru.  The title implies that the villainous nature of the main character is the central theme, but in addition to his role as a doting dad, Gru actually works for the Anti-Villain League in the second feature.

The producers showed great flexibility and adaptability as they prepared the sequel.  Had they insisted on leaving Gru as the only star or focusing on his despicable ways, they may not have had such a mega hit in Round 2.  They also seemed to have learned more about merchandising -- as DM2 was featured in many point-of-purchase displays and had prominent advertising for the holiday push.

Whatever your venture -- be in Hollywood films or something more down to earth, you'll come out ahead if you remain open to new ideas and modified strategies.  There's nothing despicable about grossing $961 million (just in the theatre!) on a $76 million production!!

-- beth triplett
leadershipdots.blogspot.com

@leadershipdots
leadershipdots@gmail.com

Source:  the-numbers.com