#590 brown chip

Yesterday I wrote about all the variety in our lives -- today I will counter that argument.  

Chocolate chip cookies, one of the most traditional desserts out there, make up half of all the cookies baked in American households each year.  So much for experimentation and assortment!

And it's not just that we love the cookies from home.  Each year, Americans eat an estimated seven billion of the beloved chocolate chip classics.  Have you ever noticed how people often pass by an unknown (but elaborate and delicious) dessert on the pot luck line in favor of old trusty Toll Houses?  

The lesson for your organization is that you don't have to have a gimmick, something new or be fancy -- if you have the right quality mix to begin with.  

Know who you are serving and what they need.  Maybe it's the comfort of the familiar, delivered well.

-- beth triplett
leadershipdots.blogspot.com

@leadershipdots
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Source:  In Style, February 2014, p. 246