#591 you've got mail

Barely an hour passes when my inbox at work doesn't receive a message from a vendor promising me the magic elixir to enrollment growth.  Most of them come with enticing subject lines such as these actual samples:
> Increase your applicant pool
> Get the class you want
> Reduce your discount rate
> Improve your yield
> Best practices for improving enrollments
> Search trends you need to know
> GRE test takers ready to hear from you
> Gain valuable insight
> Contacts to meet your needs

I am sure every industry has a similar lineup.

The problem is that there is no silver bullet to grow enrollment.  It involves a lot of intentionality and grunt work over time.

What these email do deliver, however, is that they help model the inbox of the prospective students that we are trying to reach.  We learn firsthand what it's like to be bombarded with messages and see how few we actually even open.  To the prospective student, the mail from our university is akin to how I feel about mail from these vendors.  

What can you to do make your message relevant instead of annoying?

-- beth triplett
leadershipdots.blogspot.com

@leadershipdots
leadershipdots@gmail.com