The sayings are symbolic of the times and have evolved over the years. This year's new entries: TXT ME and #LOVE. I enjoy the irony that candies using the same recipe from 1902 are featuring hashtag symbols.
Some original sayings are still included: Be Mine, Kiss Me, Sweet Talk, but others have come and gone: Fax Me, email me, page me. Other more recent additions: BFF, Sup Babe?, Got Luv?, URA QT. The hearts have also added a touch of Spanish with Mi Amor.
There are 45 different sayings on this year's batch of hearts -- and with 8 billion of them produced, there are a lot of romantic suggestions floating around out there. You can see them all, and, as with so many things these days, you can provide your own suggestions for next year's hearts at parade.com/sweetheart.
The little hearts are an amusing way to share messages of flirtation. Think about the fun thoughts your organization could impart to its customers. Maybe it's not by way of wafer candies, but is there another way to share your 45 words? Put together, they can paint a picture of a bigger message you want to convey.
-- beth triplett
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