#633 strong suite

When we conduct analysis regarding our enrollment situation (or about any problem), the true strategy decision isn't in deciding what tactic to use.  The toughest question to answer is whether we are going to try to capitalize on our strengths or attempt to address our weaknesses.  (e.g.:  If our applications are ahead in a certain territory, do we put more effort there or do we do extra mailings to the places we are behind?)  

Focusing on where we are ahead is contrary to what usually occurs.  Inertia and history certainly beckon to fix the problem.  If a child brings home a report card with all Bs and a D, it is likely that the parents will focus on the D.  If an athlete is great at passing, but consistently misses free throws, it is likely she will spend some extra practice time at the line.  If you are a talented artist but overweight, you're just as apt to join Weight Watchers as an arts society. 

It is a scary thing to focus on your strengths, knowing that others are more likely to call you on your weaknesses rather than sing your praises.  But as Jim Collins wrote in Good to Great, "managing your problems can only make you good, whereas building your opportunities is the only way to become great."

--- beth triplett

leadershipdots.blogspot.com

@leadershipdots
leadershipdots@gmail.com

Source:  Good to Great by Jim Collins, p. 59