Sunday, September 2, 2012

#93 here's to less

Why does the speedometer on my car show to 160 mph when even half of that is speeding in all 50 states?  Why does the tachometer display through 8 rpms when even 5 feels like I'm in a rocket ready for take off?

I fear that we have this obsession with "more".  It looks better if we have more potential on the speedometer than we use, as if putting on the numbers means that the car could go that fast.  It looks better if a company's website lists thousands and thousands of products, even though it only sells a few hundred different items.  Universities list courses in their academic catalog that haven't been offered in years.  Lists of bank fees outline obscure services that are likely never used, but portray them as a more comprehensive financial institution.  

More is not always better.  Don't fall into the temptation to hype your product or offerings beyond what is reasonably used.  It just clutters what we truly use and value.
-- beth triplett

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