#98 nuances

Say the word "nuance" aloud and hear the similar root to "new." I do not believe that anything is completely new anymore.  Newness today is created in altering the nuances of items or situations.  There are no wholesale inventions or changes; subtle or slight degrees of difference are created when things are tweaked, elements deleted or existing concepts are combined in different ways. There may be limitless variations of the methods, but almost everything today is a modification of something else.  

A hotel allows your reservation to sync with your Outlook calendar. Starbucks offers pumpkin spice lattes. The iPad allows you to translate all your concepts to Spanish.  The dry cleaners provides pick up and delivery to your office.  The beer comes in an aluminum bottle.  Version 3.0 has a few more bells and whistles than version 2.0.  

All these are enhancements that serve to differentiate one product from another, or even one service from its earlier self.  I think you'll be more successful if you stop searching for that silver bullet or big idea and focus instead on the "newances" you can provide that provide value to you or your organization.

-- beth triplett
leadershipdots.blogspot.com
@leadershipdots
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