The technology in stores allows retailers to send you coupons for the section of the store you happen to be shopping in at the moment. Grocers can link your electronic list to the store and have your phone signal you when you're near something that is on your list. And no more headsets for walking tours in museums; your phone will automatically know where you are and provide you with information for the piece you are viewing.
Is it helpful or creepy? A great use of technology or too Big Brother-ish? Will it equate to "cookies" for bricks and mortar stores and give those retailers knowledge that right now only on-line sellers enjoy?
No matter how you answer those questions, industry leaders predict that the beacons will become commonplace within a year. If you know when your customers or donors are nearby can you capitalize on that?
-- beth triplett
Source: Nowhere to hide by Harry McCracken, Time, March 31, 2014, p. 20