This partnership is a win-win-win collaboration. The theatre sees it as good for their business -- it provides great exposure and gets people hooked on their "best-popcorn-in-town" popcorn (that really does taste better than others). The city is thrilled to have family-friendly events that utilize the parks. And I see it as a positive because they serve free movie-theatre popcorn at a free movie -- who wouldn't love that?!
Not all partnerships live happily ever after like in the movies. True collaboration involves thinking together, not just cooperating and "playing nice in the sandbox". To really work long term, there needs to be mutual understanding of the goals, and reciprocal benefit to BOTH parties, not just positives for one. Often times we dream up organizations with whom we can partner because of something we can gain vs. something we can give.
The same thing happens with intra-organizational collaborations; we want to work with another department but lament that they are less interested in working with us. Could it be that you have failed to produce (or to articulate) a true benefit to them from doing so?
Think about your next partnership like a waltz; you and your partner need to be dancing to the same music and both be enjoying yourselves, not tripping over each other's feet.
-- beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com
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