Friday, August 17, 2012

#77 a free lunch

The old saying goes "there's no such thing as a free lunch".  But apparently there is such a thing as a free blog.  (Not that I am complaining!)

I post this for free on my free Gmail account and you receive it for free via email.  Without ads.  Who is paying for this?  Somehow Google has figured out an economic model that allows them to offer a free service that their customers value.

What equivalent of a free blog can your organization offer?  Can you provide facilities, resources or expertise that earn you either goodwill or future clients?  Do you have capacity in some of your infrastructure that you can share without burden?  Can you lend your name in support of a worthy venture?

Take a lesson from Google and share something that delights people -- without charging them for it.

-- beth triplett
leadershipdots.blogspot.com
@leadershipdots
leadershipdots@gmail.com

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